When we started out, we were just a bunch of pixel-pushers and polygon wranglers—geeks deep in the weeds of 3D animation, meticulously crafting every frame. Who would’ve thought our humble team of animators would someday be rigging LED walls, orchestrating live broadcasts, and turning around TV commercials faster than a barista making an espresso during a Monday morning rush?
But here we are.
Step 1: From 3D Animation to Video Magic
Animation was our first love. We lived for the thrill of turning imagination into vivid 3D worlds. But clients soon began asking, “Hey, can you guys edit this footage too?” Never one to turn down a good challenge—or a paying gig—we dived headfirst into video post-production. Soon, we weren’t just animators; we were storytellers, editors, and visual effects gurus.
Then came the question we’d been waiting for: “You folks shoot videos as well?”
“Absolutely!” we said—then promptly Googled, “How to shoot cinematic footage in 24 hours.” We became fast learners. One short year later, we were producing TV commercials regularly, crafting stories that stuck with audiences (and sometimes even won a few awards along the way).
Step 2: Software Development & Content Acquisition
Somewhere along this rollercoaster, our inner nerds took control again, whispering, “What if we also build software?” And just like that, we were hiring software developers, creating custom solutions for clients who loved our creativity and trusted our expertise. Our newfound tech skills also helped us streamline content acquisition workflows—because we were tired of yelling, “Has anyone seen that file?” at 2 AM.
Step 3: Into the Spotlight—Live Broadcasting & Streaming
One fateful day, a client asked casually, “Can you guys handle live events too?”
We gulped and replied confidently, “Absolutely!” (and then privately panicked). But the adrenaline rush of live broadcasts and streaming became our next obsession. We mastered the complex choreography of live events, juggling cameras, microphones, and switchers, while calmly handling last-minute drama like seasoned theater directors.
Step 4: The Whole Nine Yards—Full AV Rentals
When we realized how many moving parts went into seamless live event production, we thought: “Hey, we might as well do this ourselves.” And thus began our next chapter: becoming a full-fledged AV rental company. We stocked everything from towering LED walls to crystal-clear sound systems, and enough cables to wrap around Singapore—twice.
Clients loved that we could handle every part of their event, from creative concept through to flawless technical execution. After all, who better to trust than a team who’ve navigated every possible AV scenario (including that one time a CEO accidentally unplugged the main projector right before going live—we never did tell him).
Why Horizontal Integration Makes All the Difference
All jokes aside, our unusual journey taught us more than just how to handle a crisis gracefully (though we’re good at that too). It gave us a unique advantage:
End-to-End Expertise: We deeply understand every step in the workflow, making events smoother, better organized, and infinitely more professional.
Rapid Problem Solving: Experience across animation, software, video, and live productions means fewer surprises and quicker fixes.
Creative Synergy: Every team member speaks multiple creative and technical languages, resulting in unparalleled teamwork and stunning final results.
Today, we’ve become the AV partner that event organizers can rely on—especially when their CEO has creative inspiration at the eleventh hour (“Can we add explosions to my entrance?” Yes, yes we can).
Our Adventure Continues
From our first pixel rendered to the dazzling lights of live event production, our horizontal integration journey has been nothing short of thrilling—and sometimes hilarious.
But enough about us. We’d love to put our wealth of experience to work for your next event. Whether you need creative brainstorming, tech know-how, or the entire package, we’ll bring the popcorn—and make sure your event steals the show.
Ready to take your event to the next level?
Let’s talk.
